(WHO WE ARE)
We’re a strategic branding and design studio that helps ambitious businesses be seen for what they’re truly building.
Whether you're launching something new or evolving what already exists, we work with you to close the gap between vision and perception — creating brand systems that match the scale of your ambition.
(What We Believe)
(How we Work)
Most businesses wait too long to be taken seriously.
We’ve seen great ideas go unnoticed, growing companies stuck in yesterday’s identity, and teams struggling to be recognised for the work they’re doing.
That’s where we come in.We believe branding is more than how you look — it’s how you’re understood. That means going beyond decoration and into clarity: of voice, value, purpose, and presence.
That’s where we come in.We believe branding is more than how you look — it’s how you’re understood. That means going beyond decoration and into clarity: of voice, value, purpose, and presence.
(What We Believe)
(How We Work)
Most businesses wait too long to be taken seriously.
We’ve seen great ideas go unnoticed, growing companies stuck in yesterday’s identity, and teams struggling to be recognised for the work they’re doing.
That’s where we come in.We believe branding is more than how you look — it’s how you’re understood. That means going beyond decoration and into clarity: of voice, value, purpose, and presence.
That’s where we come in.We believe branding is more than how you look — it’s how you’re understood. That means going beyond decoration and into clarity: of voice, value, purpose, and presence.
(Our FOUNDERS)
Empirici was founded by Athen and Isha — two people who believe in the power of thoughtful branding to change how businesses are seen, understood, and valued.
They started Empirici to raise the standard of branding in India — combining strategy, storytelling, and systems thinking into a single, cohesive process.
With backgrounds in design, research, and business, they bring both creativity and structure to every engagement.
Together, they lead a studio that doesn’t just deliver great work — they build long-term brand partnerships grounded in clarity, honesty, and shared ambition.
With backgrounds in design, research, and business, they bring both creativity and structure to every engagement.
Together, they lead a studio that doesn’t just deliver great work — they build long-term brand partnerships grounded in clarity, honesty, and shared ambition.
(Our TEAM)
CURIOUS THINKERS INNOVATIVE DESIGNERS CURIOUS
CREATIVE YOUNG CURIOUS AMBITIOUS